Meet the President


Allan Lonz

Allan Lonz

President, AdvisorVault
Mobile: 416-985-0310
Office:   1-866-732-1407


Allan Lonz, President and CEO of AdvisorVault is a veteran in the field with 0ver 15 years experience providing data compliant solutions to the financial industry, especially for small FINRA firms.

Recognizing that very few technology providers understood the data compliance challenges of small FINA firms, Allan created AdvisorVault – a remote backup company designed to provide his customers with a solution to ensure they meet all current rules from FINRA and the SEC. It includes all the technology to remotely backup, archive and ensure disaster recovery of critical electronic records such as email, books and records and all other data at head office, branch offices and remote locations and the cloud, in accordance with rules SEC rule 17a-4.

With Allan’s deep understanding of technology, compliance and finance he brings a unique mix of expertise that allows him to design a complete turn-key product. Priced at one small monthly fee, this “out-of-the-box ” approach takes the burden off his customers shoulders and allows them to experience complete data compliance peace of mind simply and inexpensively.


Latest Articles From Allan

Compliance for Small FINRA Firms – Download Guide

May 13th, 2016 Allan Lonz     What Financial Professionals Are Saying About AdvisorVault    Download Guide    

What Does SEC Rule 17-4 Mean for Small FINRA Firms?

April 14th, 2016 Allan Lonz Although SEC rule 17a-4 is the de facto regulation used by FINRA, it has special significance for small firms such as Broker-dealers and registered investment advisors. For example, small firms don’t have the IT budgets of large firms so they need to outsource the archiving and supervision of their electronic records to a designated third
+ Read More

How do Small FINRA Firms Outsource 17a-4 Electronic Records Archive?

April 14th, 2016 Allan Lonz Since FINRA realizes small FINRA firms don’t have the IT budgets to perform the archiving of electronic records themselves, they are allowed to outsource this to a designated third party, however before doing so, firms, especially broker-dealers need to understand a few important features of SEC rule 17a-4. Firstly, 17a-4 requires that firms keep secondary
+ Read More

How Can FINRA Firms Make the Cloud 17a-4 Compliant?

April 14th, 2016 Allan Lonz The cloud surely is a viable option for small FINRA firms to store data. Broker-Dealers for example can effectively use it to share documents among employees, partners and customers. However, they need to understand that storing data in the cloud by default is not 17a-4 compliant simply because data can be modified at any time
+ Read More

What is the FINRA Electronic Records Request?

April 14th, 2016 Allan Lonz During an audit, FINRA will surely perform an electronic records request. This request is a sample data set from the firms archive. For instance, the auditor will request historical emails from one or more registered reps, from a certain time data in PST format, they will also ask for a sample of the books and
+ Read More

What Does FINRA Expect from Broker-Dealers During an Audit?

April 14th, 2016 Allan Lonz There is essentially three things FINRA will demand during an audit: One: Reproduce the communications made from registered reps to clients. The key here, especially for small firms is to first clearly define through a communications policy what method reps will use to work with client. For example, if the policy defines email and Facebook,
+ Read More

Is Worm Disk the Only Way to Retain Data for SEC Rule 17a-4?

April 14th, 2016 Allan Lonz Broker-Dealers are no longer restricted to using only worm disk to store electronic records to satisfy rule 17a-4.  This used to be the case but was changed by the SEC in 2003.  Because of the increase in data amount and new technology, 17a-4 was amended to allow Broker-Dealers who are FINRA members to store electronic
+ Read More
3D rendered Illustration. Isolated on white.

How Long do FINRA Firms Need to retain their books and records?

April 14th, 2016 Allan Lonz SEC rule 17a-4 directs FINRA firms to maintain and keep books and records for 3 yrs., certain records for longer. Best practice for Broker-Dealers and Registered Investment Advisors is to keep their electronic records for 7 years.